It was a good time for Karthikeya 2 in Hindi as it continued its climb to reach the milestone of 30 crores in its lifetime. For its 4th weekend, the film earned around 90 lakhs. This is in line with what was expected. While there’s plenty of room for the film’s performance, at the end of the day, it’s operating mainly in pockets.
Consequently, collections haven’t all been soaring to the top. If the film had ended up on the same level, for instance, the same as Pushpa was, the situation would be completely different, as it would have provided the most significant possible space each week.
As of now, the film has raked in 28.50 million dollars, enough to allow it to emerge as a complete success. You should be aware that there were no buzzes about the film before its release, at the very least for the Hindi version.
सलवार सूट में Uorfi Javed का ‘संस्कारी’ वीडियो, आप भी देखकर हो जाओगे हैरान
आखिर लडके क्यों पसंद करते है भाभिया खुल गया राज अब सब कुछ जानेंगे अब
Nevertheless, being able to see such figures coming in is truly remarkable. A little more money will be put into the Thursday post when Brahmastra is set to take to the stage. Because the Ranbir Kapoor-Aliabhatt film arrives at 5500 screens, a few shows could be put off.
But, Karthikeya 2 has done its job. But how did it accomplish that? We hope it doesn’t create a false impression for most producers today that they can go to release a film without any marketing or promotion but still be a success.
This is not something that can be afforded to repeat. Thus, one must avoid a similar approach applied to subsequent films that fail to work.